Andy Sernovitz's Page

When is the last time you asked your customers for a referral? It really is that easy.

For the first time ever (and maybe the only time), online reputation management expert and author Andy Beal will host a one-day online reputation management master class. Whether you’re responsible for your company’s online brand or wish to add online...

Paul Chaney has announced the relaunch of the IBNMA, along with Blog World Expo founder Rick Calvert. The Association’s mission is four-fold, to provide: Research, information, education and advocacy to bloggers, podcasters, social media consultants and others related to the...

I'm thrilled to add to my "little help from my friends" series. I asked my friends for help promoting our Word of Mouth Crash Course, and they did! The most wonderful thing about bloggers is that we all help each...

Forward to your lawyer! SETTING EMPLOYEE BLOGGER AND SOCIAL MEDIA POLICIES Presented by the Blog Council and Practising Law Institute Thursday, July 24, 1pm ET This event is normally $299 to participate. Get a discount here. The Blog Council periodically...

Great research from Sean Moffitt at Agent Wildfire. Being inauthentic 70.7% Not creating two-way dialogue 51.2% Lieing about identity i.e. fake blogging 51.2% Not measuring what happens 46.3% Not having a strategy 43.9% No links to achieving business objectives 26.8%...

{Welcome back to the Damn, I Wish I Thought of That Email Newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the left.} 1> Make it...

This hotel alarm clock requires an 8-bullet list of instructions. But the real question is: Why didn't the hotel manager have the freedom to say "this is wrong" and replace the clocks instead of creating these signs?

You can do anything. We can do anything. When you hear about energy shortages, global warming, and all the other social problems in the world, think about square watermelons. If we can figure out how to make a watermelon fit...

It's good to support worthy causes. It's also good word of mouth. The key word in "non-profit organization" is "organization" -- these are natural communities of highly connected people who talk to each other. If you provide genuine support to...