Pumped for Information

“Enter zip code.” First Impressions Low on fuel and on a tight schedule, I pulled into a BP-fueled truck stop. Grimy housings, hand-scrawled, duct-taped instructions, greasy LCD screens and several “out of order” signs indicated that this wasn’t your typical BP. My instincts told me to take my business elsewhere but my fuel gauge and my watch spurred [...]

Very Targeted

The Spork of Tomorrow, Here Today The Forgotten Spoon A recent visit to the deli counter at Target yielded an interesting consumer experience brand extension. It’s a small detail, yet answers a very basic quandary. Ever leave a deli or carry out without a utensil with which to eat? Enter this little innovation. Forget Finger Food The lid of the [...]

Top 20 Things You Can Buy for ??.50

My thoughts (Hey, inflation is affecting everything) Our latest list of inane musings from the Brainstorm office white board: Top 20 Things You Can Buy for ??.50 40 minutes of parking downtown ?? a Redbox Rental Movie tickets circa the Cambrian period ?? an iTune Not one, but two, bear claws 1/8 of a gallon of gasoline 50 pennies on the open market Today???s [...]

A Soft Spot for a Sorapot

Here’s a Little Teapot, Short and Stout Unpacking a Fluid Design The Sorapot teapot and its package design are a juxtaposition of contrasting design elements and sustainable sensitivity. From recycled and recyclable packing materials to the Sorapot???s stainless steel and cylindrical glass form, every detail is steeped in considered appropriateness. Timeless Impermanence The Sorapot package benefits aesthetically from naturally [...]

Democratized Publishing On Demand

“Freedom of the press is guaranteed only to those who own one.” ???A.J. Liebling (MagCloud) A Press for Democracy So you want to be a print publisher. Luckily, you’re living at the right time in history. Freedom of expression has never been more celebrated and available. From personal broadcasts of text, voice and video messages to social networks, [...]