Byron Webster's Page

One of the common themes at South by Southwest’s Interactive 2008 what authenticity. This term was used in the context of the user experience, messaging, and design. When I would look around the room after this word was used, it was obvious that the message resonated because there were so many smiles and [...]

My family lost its matriarch last week.  As a result, our family was drawn together to celebrate her life.  This celebration gave me the rare opportunity to learn a bit more about my grandfather, the husband of my departed grandmother.  They had been married 65 years and together, they had taken the family’s sustenance farm [...]

Merriam Webster defines innovation as: Function: noun Pronunciation: \ˌi-nə-vā-shən\ 1. the introduction of something new Wikipedia adds some additional thoughts in this matter: the change must increase value, customer value, or producer value. Innovations are intended to make someone better off, and the succession of many innovations grows the whole economy. There is [...]

I am so sick of companies and marketeers focused on achieving customer satisfaction! This is absolutely the wrong focus: this is the pursuit of mediocrity. mediocrity - WordNet® noun 1. ordinariness as a consequence of being average and not outstanding [syn: averageness] 2. a person of second-rate ability or value; “a team of aging second-raters”; “shone [...]

As usual, Seth Godin posts another great one. I highly encourage you to check out Before you buy your next ad… I won’t post the obvious spoiler here, but the point is incredibly valid. On this topic, I would highly recommend picking Noise by Bart Kosko. The essence of the story is this: [...]