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Mark Riffey Columbia Falls, MT, United States

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Business is Personal

How do you react to a competitor’s mistake?

Maybe a better question is “*Do* you react to a competitor’s mistake?” I haven’t seen much reaction - other than from consumers - to what is collectively a milk-clouded failure of government (the Food and Drug Administration), but more importantly (yeah, go figure<g>) one of the dumbest things a corporation - in fact, several - could do. America’s corporate chocolate [...]

5 entrepreneur lessons from Guy Kawasaki

Today’s guest post is from Guy Kawasaki. You probably know of Guy from his books, from his time at Apple or Garage, or maybe from Alltop. Who knows, you might even have played hockey with him.  Regardless, his last post as a blogger for Sun is definitely worth reading. Like it? Bookmark it!

If you find a Foster, hire him. Don’t just tip him.

Last week Andy Andrews told a story about an excellent Atlanta Hartsfield Airport staffer that he met years ago. Airport management fired him because he did his job too well. Rather than letting someone continue in that position…just hire them away. Don’t let the bureaucracy break their spirit, much less their heart. Like it? Bookmark it!

3 guarantees that will grow your business

One of the places where you don’t see a lot of creativity in is guarantees. Yet they are one of the least expensive ways to market your products and service. In a world where it sometimes seems that there are only two guarantees (that death and taxes thing), it’s a great way to stand way out in [...]

Small Business and “The Oprah Factor”

When marketing a product to women, there’s one thing you simply have to try to do if you want to hit a grand slam home run: Get yourself or your product on Oprah. The reason is simple and I hope, obvious: Oprah’s viewers trust her. They gain weight with her, they lose weight with her. They struggle [...]

Keeping your focus

One of the things essential to getting your business systemized and streamlined is farming out the stuff that you really don’t have any business doing. The key to systemizing work to external vendors is choosing the right vendor for the right job. IE: qualified, technically able to produce the work, has the right equipment, etc. For me, [...]

Frozen by the bailout?

You might find it difficult to concentrate on improving your business with all the events going on in the financial world. After all, your primary bank might get purchased tomorrow, or your office building might get sold to someone in Costa Rica, then what do you do? Probably nothing - at least nothing you can do [...]

Tuned In questions to ask about your Me Too product

In today’s guest post, Tuned In discussed a Me Too (sorta) product and the gauntlet that they put new product ideas through just a day after we discussed Me Too products here. Their 6 simple questions should give you something to think about whenever creating a new product or service, much less modifying an existing one. Like [...]

An in-your-face reminder to GET. STUFF. DONE.

Today’s guest post comes from internet marketer Trey Smith, who offers up a simple, in-your-face way to regularly remind yourself to GET THINGS DONE as your day progresses. It might seem like “nothing”, but having it in your face all day is exactly the kind of thing that productivity experts recommend, and it even jibes with [...]

Tick, tick, tick. What are spare minutes costing your business?

So how much is each minute costing you? Now is not the time to be letting them slip away unused. If you own an quick lube oil change store and it takes you 11 minutes on average to change the oil in each customer’s car, your store loses $39.95 every time there isn’t a car waiting [...]
 

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Mark Riffey replied to the discussion Affordable word of mouth ideas 21 hours ago
Walt Goshert and Mark Riffey are now friendsJun 30
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Mark Riffey replied to the discussion Best webinar software? Apr 20
Mark Riffey replied to the discussion Best webinar software? Apr 20
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Profile Information

My company/organization:
Rescue Marketing
Title on my business card:
CEO
But really, my title should be:
I help small businesses become more successful by getting their marketing/operations act together.
I blog at:
http://www.rescuemarketing.com/blog/
I'm an evangelist for:
Smart marketing. Measuring performance. Blues.
Follow me on Twitter at:
http://www.twitter.com/mriffey
I heard about SWOM from:
The Church of the Customer

Mark Riffey's Blog

Mark Riffey

Amazon moved to take over print on demand and cut out anyone not using their services

Hard to believe that they could be this stupid, but read for yourself. http://writersweekly.com/the_latest_from_angelahoycom/004597_03272008.html Mark

Posted on March 28th, 2008 at 7:01pm —

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At 3:50pm on April 9th, 2008, Ryan Goff said…
Hey Mark,

Thanks for the advice regarding the teen ambassador program! Really appreciate it.

Ryan Goff
 
 
 

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