Society for Word of Mouth

Steve Gentile Greater NYC metro, United States

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Steve Gentile Brief Bio

I am Italian American, from a large extended family and family re-unions were always a lot of fun, like the circus came to town — too many people, with strong opinions, talking way too loud and all at once, in different languages, eating lots of food and sugary sweets, drinking espresso and homemade wine, laughing, arguing, music, singing — all in abundance. A deliciously rich training ground, it was here I first picked up my tape recorder and camera to capture the events around me.

As a focus group moderator with extensive experience working with independent moderators, Fortune 100 companies, & ad agencies in qualitative consumer research/testing and public opinion gathering for the development of advertising, products, and services. I am comfortable speaking with business professionals and everyday consumers in the following areas: technology, entertainment, travel, consumer goods and services, food/beverages, health, fashion and beauty.

I approach life and work with a curious nature, open mind, and inquiring sensibility. I enjoy helping my clients address and navigate marketing challenges with courage and helping them successfully align their companies for success by integrating consumer insights with marketing objectives.

This is what I enjoy. This is what I do well. I look forward to bringing all the strength of my experience to you and working together with you to explore and build a stronger brand!

Website: http://www.thinktanknyc.com
Add’l web site: http://www.linkedin.com/in/stevegentilethinktank

Profile Information

My company/organization:
ThinkTankNYC - talking to consumers!
Title on my business card:
marketing research moderator-interviewer
But really, my title should be:
chatterbox & consumer pulse taker
I blog at:
http://www.thinktanknyc.com
I'm an evangelist for:
the MFA is the new MBA!
I'm currently reading:
mary oliver poems, william stafford poems
I heard about SWOM from:
a close friend of an old friend who went to college with my then-girlfriend's sister

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