Society for Word of Mouth

Jackie Huba

Adult Internet users on social networking sites has quadrupled since 2005

It ain't just for the kids anymore.

The share of adult internet users who have a profile on a social networking site has more than quadrupled in the past four years -- from 8% in 2005 to 35% now, according to the Pew Internet & American Life Project's December 2008 tracking survey.

Here's the latest stats:

* 75% of online adults 18-24 have a profile on a social network site
* 57% of online adults 25-34 have a profile on a social network
* 30% of online adults 35-44 have one
* 19% of online 45 to 54 year olds have a profile
* 10% of online 55 to 64 year olds have a profile
* 7% of online adults 65 and older have a profile

I'm not surprised at these numbers given how many high school friends have come out of the woodwork friending me on Facebook recently : )

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Laurel LaFlamme Comment by Laurel LaFlamme on March 9, 2009 at 3:24pm
Love the Stats! thanks!

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