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Jackie Huba's Discussions
Just joined... Let's start here, nope, broken link.
Replied Aug. 20, 2009
Get in the newspaper...
Replied Jun. 17, 2009
The SWOM Lobby: Say hello
Replied Feb. 11, 2009
Church of the Customer
A tale of 2 birthday cards
It was my birthday this week, so that usually means birthday-related direct mail from women's retail stores. I have two examples that showcase distinct differences between doing the minimum amount and doing something worth buzz. Ann Taylor delivered a typical postcard: 15% off a one-time purchase in February. "On your special day, treat yourself with your Birthday Bonus," says. "It's...Simplify your objectives
Strategic objectives are the Holy Grail of a company's being. They typically involve big plans, so the natural inclination is to compose a lengthy description of each objective. That means strategies and tactics are often piled into the wording of the objective. That unnecessarily complicates the objective, making it less likely to be understood quickly and efficiently. Anything not understood...Why it's important to be a linchpin and an artist
If you want to succeed in today's world of work, author Seth Godin says you should focus on being a "linchpin." That's the title of his new book, so we asked him a few questions about it. Q: What is a linchpin, and why is it important to become one? A linchpin is the part you can't live without, the...5 new ways to compete for book PR
(Editor's note: This is a guest post from Barbara Henricks of CaveHenricks, a public relations firm for business books and authors. She's considered by many to be one of the best book publicists in the publishing industry. She can be reached at barbara@cavehenricks.com.) I’ve been in the PR business nearly 20 years, and there’s been more change the past two...Please donate to Haiti earthquake relief
If you are able, please consider giving to the Haiti relief efforts. We have given to Yele Haiti, a grassroots movement that builds global awareness for Haiti while helping to transform the country through programs in education, sports, the arts and environment. Yéle Haiti was founded in 2005 by Wyclef Jean, Grammy-award winning musician, humanitarian and Goodwill Ambassador to Haiti.My Page
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Profile Information
- My company/organization:
- SWOM
- Title on my business card:
- Chief swomi
- But really, my title should be:
- Disco Queen
- I blog at:
- http://www.churchofthecustomer.com
- I'm an evangelist for:
- the Pittsburgh Steelers, the Dog Whisperer, Method cleaning products, Austin Texas, and poodles
- I'm currently reading:
- the tea leaves
- Follow me on Twitter at:
- http://www.twitter.com/jackiehuba
- I heard about SWOM from:
- the voices inside my head
Latest Activity
Thanks Kun, I fixed the link for Wednesday.
Shaun,
That's a big broad of a question. Can you be more specific?
Been using YouTube to host my videos for over 5 years, posting a number of how to videos for the restaurant/hospitality category. Developed www.RestaurantMarketingTV.com as a "portal" for them. Great response as those who know my through my newslett…
Jackie Huba's Blog
Pricing, Word of Mouth, and PR Efforts Get Recession Boost
Marketers are scrambling to deal with the current downturn in the economic environment. According to a new study, media budgets, production budgets, an sponsorship/events activities are all being reduced.
But the pricing deals,… Continue
But the pricing deals,… Continue
Posted on June 1, 2009 at 1:38pm — 7 Comments
How does YouTube help small businesses?
YouTube is widely touted as a great tool for music videos, big brand commercials and of course, crazy pet videos. But what about small businesses? How can they create buzz and gain new customers from the video-sharing site? A small New York plumbing firm is experimenting with YouTube and creating some buzz by inviting users to send in videos featuring "the next annoying jingle that people can't get out of their heads." Read the story and see one of the video jingle entries… Continue
Posted on May 26, 2009 at 1:00pm — 6 Comments
Twitter Proves Its Worth as a Killer App for Local Businesses
A new AdAge article shows how Twitter is an effective marketing tool for small businesses. One local pizza restaurant ran an exclusive-to-Twitter promotion that brought in 15% of the day's business.
Other than running promotions, how do you think local business could use Twitter?
Other than running promotions, how do you think local business could use Twitter?
Posted on May 18, 2009 at 11:46am — 8 Comments
Poll shows wide business acceptance of social media
A recent study shows that business use of social media seems to be gaining in popularity. More than two-thirds of people who responded said they use sites like LinkedIn, Twitter and Facebook for work.
To be clear, this is two-thirds of people who responded to the poll, not two-thirds of businesses polled.
Still, that is a sizable number of people.
To be clear, this is two-thirds of people who responded to the poll, not two-thirds of businesses polled.
Still, that is a sizable number of people.
Posted on May 15, 2009 at 3:09pm —
Take Your Customer to Work Day, May 28
Every day we should be involving our customers in our business, but let's face it, how many of us are doing that? To help us, fellow Swomi Sean Hazell is spearheading a grassroots project to promote customer trust and transparency. He has designated May 28th as the first ever Take Your Customer To Work Day - a day when organizations open up their doors and invite customers in to meet employee… Continue
Posted on May 4, 2009 at 1:00pm — 2 Comments
Comment Wall (242 comments)
- At 8:27am on June 16, 2009,
Delcour Shaun said…
- Can you take a look at my discussion on my page?
It will only take 2 minutes of your time. Maybe you'll have an idea for me :-)
Gr shaun
- At 7:39am on June 16, 2009,
Delcour Shaun said…
- The Steelers Rule !
Do I have your attention? :-)
Can you take a look at my page and maybe help me with an idea?
Gr Shaun
- At 4:00pm on May 28, 2009,
Suzette West said…
- Hi Jackie!
I hope all is well. I don't get on here much, but I want you to know how much I appreciate all the helpful information you post.
Thank you for all the work you do!
Suzette
- At 12:42pm on May 26, 2009,
Laura Smith said… - Hi Jackie:
thank yo for the note.
We had a great time. Are looking forward to another gathering and reaching out to more people this summer.
Take care!
- At 3:15pm on May 23, 2009,
Wendy Hollinger said… - Jackie: Thanks for the welcome! Though I haven't yet had an opportunity to become involved, I have appreciated reading the updates and am interested in the news you're sharing here. I do look forward to participating!
Wendy Hollinger, Phoenix Graphix Publishing Services
- At 1:23pm on May 11, 2009,
jeanne bliss said…
- Hi Jackie! So good to connect with you! I'm a huge fan of the "Austin contingent!" Jill Griffin is a personal friend and Barbara Cave-Henricks is the PR hero for my upcoming book. Met Ben at the 800-CEO Read Pow-wow - you two are infamous! Hope to keep connecting!
Jeanne
- At 10:25am on April 6, 2009,
Arik Johnson said… - Thanks for the welcome Jackie - it's good to be here.
- Arik
- At 9:53am on April 6, 2009,
James Lawton-Hill said… - Thanks Jackie, just finished "Creating Customer Evangelists" and couldn't put it down - will certainly be practising what you preach both with the book itself and at work in general here in the UK!
- At 5:24pm on April 2, 2009,
Laney Liner said… - Thanks for the welcome. I am honored. I read your joint venture with McConnell, "Creating Customer Evangelists" and keep it on my desk for easy reference. Thanks for creating SWOM. I am thrilled to be a part of this community.
- At 4:42pm on April 1, 2009,
Chris Lugo said…
- Thanks! Great to meet you Jackie, and I'm glad Pittsburgh is representing here on The SWOM!
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