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Jackie Huba Austin TX, United States: 3n7lsnwu125qd; Share

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New book from Rob Walker, "Buying In: The Secret Dialogue Between What We Buy and Who We Are,"
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Started this discussion. Last reply by Dennis Jolley Jul 17.

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Profile

My company/organization:: SWOM

Title on my business card:: Chief swomi

But really, my title should be:: Disco Queen

I blog at:: http://www.churchofthecustomer.com

I'm an evangelist for:: the Dog Whisperer, Method cleaning products, Austin Texas, and poodles

I'm currently reading:: the tea leaves

Follow me on Twitter at:: http://www.twitter.com/jackiehuba

I heard about SWOM from:: the voices inside my head

Jackie Huba's Blog

Top 4 benefits of online communities

According to a new study, these are the main things businesses are getting out of managing online communities of their customers: * increased word of mouth (35%) * increased brand awareness (28%) * new ideas brought into the organization faster (24%) * increased customer loyalty (24%) The study was conducted by Beeline Labs, Deloitte, and the Society for New Communications Research. Lots more data from the study… Continue

Posted on July 16th, 2008 at 11:08pm — 2 Comments (Add)

Help others understand social media

Have co-workers or friends that don't understand social media? Maybe this video would help. I think even my mom might get it from watching this.

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Posted on June 20th, 2008 at 10:00am — 3 Comments (Add)

Book winners and new SWOM guidelines

Last week, 175 new SWOMies joined SWOM, bumping up our community population to 582! Betsy Weber, SWOMie #24 and chief evangelist at software maker Techsmith, helped fuel the recruiting blitz as she traveled to conferences and spread the word about SWOM. Thanks, Betsy! Last week, we announced a contest to give away copies of Dan Pink’s new book,”The Adventures of Johnny Bunko: The Last Career Guide You Will Ever Need.” The five winners, d… Continue

Posted on April 7th, 2008 at 10:39am — 2 Comments (Add)

Deadline TODAY: Dan Pink book giveaway

REMINDER: We are running a contest this week for SWOMies to win Dan Pink's new book, "The Adventures of Johnny Bunko: The Last Career Guide You Will Ever Need." It's the first American business book ever written in manga style, the Japanese comic format. Dan is giving away 5 autographed copies to SWOMies, and here's how you can win: By TODAY Wednesday, April 2, midnight CST, just ensure that every field of your SWO… Continue

Posted on April 2nd, 2008 at 3:00pm — 2 Comments (Add)

New study on citizen created content for New Zealand and Australia.

Nielsen Online has released a new Consumer Generated Media Report (PDF) that details the uptake of CGM among Internet users in Australia and New Zealand, the drivers and barriers to uptake, forecast growth, and opportunities associated with this emerging trend in online behaviour. The numbers seem really high to me. What do you think?

Posted on March 2nd, 2008 at 6:08pm — 3 Comments (Add)

Comment Wall (101 comments)

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At 11:08am on July 23rd, 2008, Jenny said…: Thank you Jackie.

At 6:29am on July 23rd, 2008, Marie Monteux said…: Hi Jackie, thanks for your welcome! This looks like a really great community!

At 7:52pm on July 19th, 2008, Jane Chin said…: Thank you, Jackie :-)

At 9:17pm on July 17th, 2008, Dionis said…: Hi Jackie, thank you for your warm welcome! :)

At 11:29am on July 15th, 2008, Frank Motola said…: Yuk!
It was a worthy sacrifice to make for your kindred marketers,
illustrating the words Meatball Sundae with a video was just
perfect. I'll bet it's gotten long legs.

At 11:04am on July 14th, 2008, WendyJRoan said…: Hi there Jackie, I am really looking forward to getting to know you (and everyone here). :)

At 10:27am on July 10th, 2008, Heather Gardner said…: Thanks Jackie. This is a terrrific community. I'll do my part and help "spread the word" about it.
Best,
Heather