Society for Word of Mouth

Ben McConnell
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  • Austin
  • United States
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Ben McConnell

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I've been AWOL for several months, but now back and bringing something new to Austin via the web. If you have 10 minutes, would you mind visiting http://www.austin-artists.com and watching one of the interviews? The interviews go well with morning c…
on Friday
Hi everyone! My name is Sarah Petty and I am the owner of The Joy of Marketing. We teach small business marketing to business owners with the boutique business model. We have a monthly subscription service called Cafe Joy where we send cool things t…
February 1
Even in this wobbly economy you can thrive with the right partners and methods to spur SWOM as I have discovered over the past five years in which I have forged 68 profitable partnerships for clients and for myself. Find methods, mishaps and success…
January 24
Live in the Austin, Texas area? This group is for you.
December 22, 2009
Hi folks - newbie chiming in. Favorites: smell of towels fresh out of the dryer, first sip of coffee in the morning. Dislikes: ppl who spit on the sidewalk and negativity. :) Trying to absorb the sm elephant, but am afraid that I'll have to do this…
December 17, 2009
Hey Martin, nice to meet you. I like what you're about and enjoy your idea of managing the social communities for soccer pro's. I would love to chat to you about it as I'm doing a similar thing here in South Africa for musicians and other celebritie…
December 14, 2009
Hi All from South Africa. It's great to be here. I do many things but I'm just about to embark on my real passion which is food and the healing properties thereof. I look forward to connecting with you all. Cheers for Now Craig
December 14, 2009
Ben McConnell received a gift from Paul Chaney
December 3, 2009

Profile Information

My company/organization:
SWOM
Title on my business card:
Chief Swomi
But really, my title should be:
Assistant to the Regional Manager
I blog at:
http://www.churchofthecustomer.com
I'm an evangelist for:
My sweet, noise-canceling headphones from Bose and my red patent leather Nikes.
I'm currently reading:
The biography of Warren Buffet
Follow me on Twitter at:
http://www.twitter.com/benmcconnell
I heard about SWOM from:
The voices inside my head.

Ben McConnell's Blog

Ben McConnell

Twitter kills "Bruno" buzz


In what could be a future sign for expensive, PR-driven product launches, bad buzz on Twitter seems to have knocked down Sacha Baron-Cohen's docucomedy "Bruno" after a promising opening.

Good numbers from a midnight-Thursday… Continue

Posted on July 14, 2009 at 1:00pm — 2 Comments

Ben McConnell

When people talk about *blank*

Fun video that puts word of mouth and evangelism into context (via Charlene).

Continue

Posted on July 1, 2009 at 11:30am — 4 Comments

Ben McConnell

Viral culture: It's about nanostories

Good Q&A with Bill Wasik, the originator of flash mobs and a number of other viral cultural experiments, and his belief why some things take off and others don't.

The short answer is, naturally, a good story. The even better answer is: nanostories -- small, yet telling details that become a story when the big picture-story is too big to grasp.

Q: Does our fixation with nanostories make us less able to focus on the mega-stories, the long-term problems such as global warming or the ecoContinue

Posted on June 15, 2009 at 7:03pm — 2 Comments

Ben McConnell

An emerging metric: The GoodGuide score

A non-profit website founded and staffed by academics and researchers is giving consumer products a score based its health, environmental and social impacts.

GoodGuide is growing quickly in scope and influence, and its work may usher in a new metric: social value. You could say social value is how well a company practices good corporate stewardship, something that early adopters and buzz-spreaders often concern themselves with.

For GoodGuide, responsible… Continue

Posted on June 15, 2009 at 3:26pm —

Ben McConnell

Why do Hispanics trust word of mouth less than whites when it comes to restaurants?

When it comes to word of mouth influence on purchase decisions and ethnicity, there are few differences, except for one category: restaurants.



When it comes to restaurant decisions, whites tend to be influenced by word of mouth more so than other groups, especially hispanics. Th… Continue

Posted on June 10, 2009 at 4:00pm — 1 Comment

Comment Wall (38 comments)

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At 4:59pm on December 03, 2009, Paul Chaney gave Ben McConnell a gift
Congratulations on your joining forces with the two Seans, Jake & Co at Ant's Eye View. Very cool news indeed. And, yes, I know it happened nearly a month ago. Better late than never, right? :-)
At 11:30am on May 25, 2009, Donna Maria Coles Johnson said…
I joined SWOMI a while ago. Haven't been very active, but like your email blasts. Can I get some information about advertising? I want to spread the word about my speaking services. Thanks!
At 9:53pm on May 23, 2009, Andre said…
Hi Ben

I very much like the smoothness of this page, fast download, and easy to read comments on a grey background colour, quite restful for the eyes.

Thank you Ben

Andre
At 6:21am on May 23, 2009, Coach Anna said…
I agree with Geoff, please blocked this user who is spamming and bogus. Thanks
At 6:08am on May 23, 2009, Geoff Hampton said…
Is this acceptable? Check out Karlene Sampson page and posts to other members.
At 4:37pm on April 10, 2009, MichaelBurns said…
Hi Ben,

I just wanted to say thanks for creating SWOM. I've been very curious about how your transition went with moving to Austin, as I'm now considering relocation as well.

Best regards,

Michael Burns
At 7:55am on March 9, 2009, Geoff Hampton said…
Hey Ben! Great to connect! Great job with this site! Keep up the GREAT work!
At 10:05pm on February 16, 2009, Hannah Levenson said…
Hi Ben. It's Hannah Levenson who interviewed you a while ago for my senior project on citizen marketing. I was hoping that I could get your input on a physical project I could do to support my paper.


Thanks a bunch!
At 11:22am on January 7, 2009, rachel power said…
hey ben, i thought i'd do an ol skool thread. or maybe its just one dimensional nav.????
At 8:17am on December 19, 2008, Jeffrey Summers said…
Hey Ben! When are you gonna 86 this site's drab look and dress it up a little based on the value it really has?
 
 

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