Society for Word of Mouth

Ben McConnell
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  • Austin
  • United States
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Live in the Austin, Texas area? This group is for you.
November 4
Hi everyone. I am a published Author, Life coach, mother, and Entrepreneur. Working on developing my singing. My passion is to help women find purpose in life. Inspire, encourage and motivate them. I love to decorate in my spare time, I just love ...
October 29
Hi @all! I'm Martin and I'm running my own little one man show ;-) I live in Austria, making beautiful websites and managing the online communities of several football (aka soccer) pros here. At the moment I'm trying to expand the existing commu...
October 20
October 13
I also just started an MLM, infant stage. Perhaps we can share.
October 13
Hello, My name is diana. Posting on Blogs is very new to me. Getting introduced to it all. I like the 'evengelism' theory. Long been a belief of mine. Will enjoy reading all input.
October 13
Hello: am new to this even though I joined swom a while ago. Haven't quite figured out the value yet - though I have been known to haunt twitter http://twitter.com/wendyhoomo. About me: I am a greeny and a knitter. I'd like to encourage the world...
September 21
Hello everybody! My name is Consuelo Cabello, i'm from Mexico. I'm married. I have three children. I'm computer systems engineer, I love to share and construct the knowledge and also I just started at mlm, and I'm glad to be here...
September 12

Profile Information

My company/organization:
SWOM
Title on my business card:
Chief Swomi
But really, my title should be:
Assistant to the Regional Manager
I blog at:
http://www.churchofthecustomer.com
I'm an evangelist for:
My sweet, noise-canceling headphones from Bose and my red patent leather Nikes.
I'm currently reading:
The biography of Warren Buffet
Follow me on Twitter at:
http://www.twitter.com/benmcconnell
I heard about SWOM from:
The voices inside my head.

Ben McConnell's Blog

Ben McConnell

Twitter kills "Bruno" buzz


In what could be a future sign for expensive, PR-driven product launches, bad buzz on Twitter seems to have knocked down Sacha Baron-Cohen's docucomedy "Bruno" after a promising opening.

Good numbers from a midnight-Thursday… Continue

Posted on July 14, 2009 at 1:00pm — 2 Comments

Ben McConnell

When people talk about *blank*

Fun video that puts word of mouth and evangelism into context (via Charlene).

Continue

Posted on July 1, 2009 at 11:30am — 4 Comments

Ben McConnell

Viral culture: It's about nanostories

Good Q&A with Bill Wasik, the originator of flash mobs and a number of other viral cultural experiments, and his belief why some things take off and others don't.

The short answer is, naturally, a good story. The even better answer is: nanostories -- small, yet telling details that become a story when the big picture-story is too big to grasp.

Q: Does our fixation with nanostories make us less able to focus on the mega-stories, the long-term problems such as global warming or the ecoContinue

Posted on June 15, 2009 at 7:03pm — 2 Comments

Ben McConnell

An emerging metric: The GoodGuide score

A non-profit website founded and staffed by academics and researchers is giving consumer products a score based its health, environmental and social impacts.

GoodGuide is growing quickly in scope and influence, and its work may usher in a new metric: social value. You could say social value is how well a company practices good corporate stewardship, something that early adopters and buzz-spreaders often concern themselves with.

For GoodGuide, responsible… Continue

Posted on June 15, 2009 at 3:26pm —

Ben McConnell

Why do Hispanics trust word of mouth less than whites when it comes to restaurants?

When it comes to word of mouth influence on purchase decisions and ethnicity, there are few differences, except for one category: restaurants.



When it comes to restaurant decisions, whites tend to be influenced by word of mouth more so than other groups, especially hispanics. Th… Continue

Posted on June 10, 2009 at 4:00pm — 1 Comment

Comment Wall (37 comments)

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At 11:30am on May 25, 2009, Donna Maria Coles Johnson said…
I joined SWOMI a while ago. Haven't been very active, but like your email blasts. Can I get some information about advertising? I want to spread the word about my speaking services. Thanks!
At 9:53pm on May 23, 2009, Andre said…
Hi Ben

I very much like the smoothness of this page, fast download, and easy to read comments on a grey background colour, quite restful for the eyes.

Thank you Ben

Andre
At 6:21am on May 23, 2009, Coach Anna said…
I agree with Geoff, please blocked this user who is spamming and bogus. Thanks
At 6:08am on May 23, 2009, Geoff Hampton said…
Is this acceptable? Check out Karlene Sampson page and posts to other members.
At 4:37pm on April 10, 2009, MichaelBurns said…
Hi Ben,

I just wanted to say thanks for creating SWOM. I've been very curious about how your transition went with moving to Austin, as I'm now considering relocation as well.

Best regards,

Michael Burns
At 7:55am on March 9, 2009, Geoff Hampton said…
Hey Ben! Great to connect! Great job with this site! Keep up the GREAT work!
At 10:05pm on February 16, 2009, Hannah Levenson said…
Hi Ben. It's Hannah Levenson who interviewed you a while ago for my senior project on citizen marketing. I was hoping that I could get your input on a physical project I could do to support my paper.


Thanks a bunch!
At 11:22am on January 7, 2009, rachel power said…
hey ben, i thought i'd do an ol skool thread. or maybe its just one dimensional nav.????
At 8:17am on December 19, 2008, Jeffrey Summers said…
Hey Ben! When are you gonna 86 this site's drab look and dress it up a little based on the value it really has?
At 3:21pm on September 11, 2008, Christen Black said…
Thank you so much. Looking forward to connecting with people and making new friends!
 
 

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