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Paul Chaney
- Male
- Lafayette, LA
- United States
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- Blog Posts (6)
- Discussions (26)
- Events
- Groups (4)
- Videos
Paul Chaney's Discussions
"This One Time at Brand Camp," by Tom Fishburne
Replied Aug. 26, 2008
Marketing???
Replied Aug. 26, 2008
The SWOM Lobby: Say hello
Replied Aug. 25, 2008
Paul Chaney's Groups
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Social Marketing
113 members
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Association SWOM
12 members
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Small Town SWOM
36 members
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Southern SWOMies
25 members
Paul's Page
Latest Activity
Profile Information
- My company/organization:
- Bizzuka Inc
- Title on my business card:
- Internet Marketing Director
- But really, my title should be:
- Chief Conversation Starter
- I blog at:
- http://www.conversationalmediamarketing.com
- I'm an evangelist for:
- Bizzuka, social media, business blogging, the IBNMA
- I'm currently reading:
- Beyond Buzz, Radical Transparency
- Follow me on Twitter at:
- http://www.twitter.com/pchaney
- I heard about SWOM from:
- Zane Safrit
Conversational Media Marketing Blog
Paul Chaney's Blog
Taking advantage of social media participation inequality
In 2006, well-known Web usability expert Jakob Neilsen, developed the Community Participation Pyramid, otherwise known as the 90-9-1 principle, which states...
- 90% of users are lurkers (i.e., read or observe, but don't contribute).
- 9% of users contribute from time to time, but other priorities dominate their time.
Posted on December 8, 2008 at 10:30am — 1 Comment
Charlene Li to Be Guest on Today's User Friendly Thinking Radio.
Today's guest on User Friendly Thinking Radio is none other than Charlene Li, well-know… Continue Posted on November 21, 2008 at 10:36am —
Ben McConnell to be our Guest on Blog Talk Radio Today
Today, we're discussing word of mouth marketing, Ben and Jackie's books, The SWOM and SWOMFest. It's a lot to cover in 30 minutes, but, if need be, we'll go past that time. (Ben has graciously agreed to do so.)
If you can, join us to… Continue
Posted on October 17, 2008 at 10:21am —
How are the numbers shaking out?
I'm wondering how the numbers are shaking out in so far as technographics are concerned here at the SWOM. Are we seeing the Pareto Principle at work, or is more the 1 percent rule in terms of the percentage of active participants?
Thin… Continue
Posted on August 22, 2008 at 2:46pm — 25 Comments
Debbie Weil on Social Media's ROI: Return on Influence
Just a quick hit here to say Debbie Weil has written a post focused on a meme started by Valeria Meltoni, More on the ROI of Social Media: Return on Influence.
Read it when you have some time on your ha… Continue
Posted on March 13, 2008 at 3:00pm —
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Comment Wall (35 comments)
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That's an interesting concept you have with the "three strand" approach to social networking. I'll need to keep that in mind. ;)
Ed
I am so lucky to be able to spend my sunny afternoons in the garden.As I pick blackberries in our yard this afternoon I will ponder this forum, and perhaps find that I spend more time here because of people like you posting such provocative and engaging threads.
-Laila
Thanks for blogging about SWOM. It's such a great thing to have members like you sharing news about the community!
-Ulla
Have a great "end of weekend"
Amadou
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