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Marketers are scrambling to deal with the current downturn in the economic environment. According to a new study, media budgets, production budgets, an sponsorship/events activities are all being reduced.

But the pricing deals,… Continue

YouTube is widely touted as a great tool for music videos, big brand commercials and of course, crazy pet videos. But what about small businesses? How can they create buzz and gain new customers from the video-sharing site? A small New York plumbing firm is experimenting with YouTube and creating some buzz by inviting users to send in videos featuring "the next annoying jingle that people can't get out of their heads." Read the story and see one of the video jingle entries… Continue

A new AdAge article shows how Twitter is an effective marketing tool for small businesses. One local pizza restaurant ran an exclusive-to-Twitter promotion that brought in 15% of the day's business.

Other than running promotions, how do you think local business could use Twitter?

A recent study shows that business use of social media seems to be gaining in popularity. More than two-thirds of people who responded said they use sites like LinkedIn, Twitter and Facebook for work.

To be clear, this is two-thirds of people who responded to the poll, not two-thirds of businesses polled.

Still, that is a sizable number of people.

Every day we should be involving our customers in our business, but let's face it, how many of us are doing that? To help us, fellow Swomi Sean Hazell is spearheading a grassroots project to promote customer trust and transparency. He has designated May 28th as the first ever Take Your Customer To Work Day - a day when organizations open up their doors and invite customers in to meet employee… Continue