Coffee WOM Kicks A..!

That's pretty good WoM.

We roast great coffee. We have a cafe.

We also help others succeed in our business as our local The Business Journal wrote.

Which sold better: hope or fear?

Hope won Tuesday but fear shouldn't be underestimated.

Cialdini writes that fear must be palpable and your solution clear. Does this narrow the communications?

Does hope have more room to roam and stir the imagination?

http://www.jdshipley.com/?p=66

I expect that the SWOM event will be more than expected. That's what happens when people with passion get together.

In the meantime, got to sell coffee!

We got a nice boost with mention in Delta Sky Magazine's special issue on coffee. Eleven varietals were cupped by four experts, including a choice from Conscious Cup Coffee Roasters. With less than three years under our belts, we're really humbled to be mentioned alongside Intelligensia, Metropolis, Peets, Peace Coffee and the others.

Our own… Continue

Community engagement is one way we encourage positive word of mouth. Friday night one of the local high schools, Crystal Lake South, opened its football season. Conscious Cup Coffee was there with a freshly roasted, sweet Tanzanian Peaberry coffee, hot chocolate and green tea-infused, fruit smoothies. We give 10% of gross proceeds to the b… Continue

This past Saturday morning, I said a quiet thank-you to Rodolfo E. Boillat. I was sipping, no slurping, to cover my taste buds with his wonderful coffee. Slurping can be done in a coffee shop as an affectation. I just wanted to absorb flavor.

What I got was sweet, with a chocolate-like richness and ending in a crisp, pleasant fruity taste ... no more like mango as I'm going to side with the Costa Rica Cup of Excellence jurors on this point. Jenna, whose been a top barista since we opened, and I… Continue