Society for Word of Mouth

Jack Shipley
  • 58, Male
  • Wauconda (Chicago)
  • United States
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Jack Shipley's Blog

Jack Shipley

"Best in the universe"

That's pretty good WoM.

We roast great coffee. We have a cafe.

We also help others succeed in our business as our local The Business Journal wrote.

Posted on February 6, 2009 at 4:40pm —

Jack Shipley

Hope or fear?

Which sold better: hope or fear?

Hope won Tuesday but fear shouldn't be underestimated.

Cialdini writes that fear must be palpable and your solution clear. Does this narrow the communications?

Does hope have more room to roam and stir the imagination?

http://www.jdshipley.com/?p=66

Posted on November 6, 2008 at 2:00pm —

Jack Shipley

Wishing all the best in Austin

I expect that the SWOM event will be more than expected. That's what happens when people with passion get together.

In the meantime, got to sell coffee!

We got a nice boost with mention in Delta Sky Magazine's special issue on coffee. Eleven varietals were cupped by four experts, including a choice from Conscious Cup Coffee Roasters. With less than three years under our belts, we're really humbled to be mentioned alongside Intelligensia, Metropolis, Peets, Peace Coffee and the others.

Our own… Continue

Posted on November 1, 2008 at 3:52pm —

Jack Shipley

Friday Night Lights & Lattes



Community engagement is one way we encourage positive word of mouth. Friday night one of the local high schools, Crystal Lake South, opened its football season. Conscious Cup Coffee was there with a freshly roasted, sweet Tanzanian Peaberry coffee, hot chocolate and green tea-infused, fruit smoothies. We give 10% of gross proceeds to the b… Continue

Posted on August 31, 2008 at 12:36pm — 2 Comments

Jack Shipley

In Costa Rica, a Great Coffee Is In Good Hands

This past Saturday morning, I said a quiet thank-you to Rodolfo E. Boillat. I was sipping, no slurping, to cover my taste buds with his wonderful coffee. Slurping can be done in a coffee shop as an affectation. I just wanted to absorb flavor.

What I got was sweet, with a chocolate-like richness and ending in a crisp, pleasant fruity taste ... no more like mango as I'm going to side with the Costa Rica Cup of Excellence jurors on this point. Jenna, whose been a top barista since we opened, and I… Continue

Posted on April 14, 2008 at 10:28am — 1 Comment

Comment Wall (9 comments)

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At 8:50am on September 8, 2008, Bill Pogue said…
I need a couple of e-mail addresses, the one I have does not work.
At 8:45am on September 8, 2008, Bill Pogue said…
I will be giving my talk at the Society for Human Ecology conference this Friday. I will send you my power point so far. Maybe I can commission you to help me with it because this is very new to me.
At 8:58am on August 27, 2008, Bill Pogue said…
Tuesday Jack, I'll send you pics next week.
At 6:21pm on August 18, 2008, Tara Tollefson said…
Well, then you're a Minnesotan by proxy :)
At 2:40pm on July 30, 2008, Bill Pogue said…
Should have the cart up and running by 8/15, I'll let you know. Lot of hoops.
At 4:14pm on June 23, 2008, Bill Pogue said…
Jack Just wanted to say Hi and let you know we are working at putting a "zero waste" coffee cart in one of our Hanford contractor's buildings 700 people no coffee. No brainer for volume but a lot of thought for sustainability. Any thoughts? Also check out coopcoffees.com the roaster I buy from "DOMA Coffee" just got accepted.
At 1:37pm on June 23, 2008, Jack Shipley said…
Check out "Selling Widgets" in my blog. Did WOMMA foul out on this one?
http://www.jdshipley.com/?p=50
At 12:19am on June 19, 2008, Jack Shipley said…
Does Cold Stone's BOGOs couponing contribute to rising franchise failuers? Wall Street Journal (in MSN) article implies such.
At 9:31am on May 13, 2008, Bill Pogue said…
Jack
Let's put our heads togeather on a green coffee shop program that is truly green.

Latest Activity

June 20
May 23
Jack Shipley and Kare Anderson are now friends
May 8
April 1
I'm game, too. Gino's is OK by me so long as there's a separate room to meet. Jack
April 1
Jack Shipley added a blog post
That's pretty good WoM. We roast great coffee. We have a cafe. We also help others succeed in our business as our local The Business Journal wrote.
February 6

Profile Information

My company/organization:
writeResults & Conscious Cup Coffee
Title on my business card:
Owner
But really, my title should be:
Legomaster
I blog at:
http://www.jdshipley.com
I'm an evangelist for:
Persuasive marketing ... and Conscious Cup Coffee and TED.
I'm currently reading:
A cookbook
I heard about SWOM from:
Church of the Customer
 
 

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