SWOMies in New Zealand

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7 Comments

Comment by Tony Eyles on June 17, 2008 at 9:16pm

5 members and we are equal with Australia but ahead of Canada, Finland and Germany...

Comment by Tony Eyles on June 17, 2008 at 9:13pm

Hi Annabel (and Armand) - great to have you onboard. And love what you are doing with voeveo too by the way. All the best with it - I'll pass on the word!

Comment by Annabel Youens on June 14, 2008 at 5:49pm

Hello!

I'm Annabel and I run: www.voeveo.com It's kinda like the etsy of mobile content. Members can join as sellers, create a profile and upload original mobile content - while buyers can join, browse and get great stuff for their phones.

We're small but growing (yeah!) and because I don't have a huge marketing budget to compete against the giants WoM is incredibly important to my work.

Looking forward to some great discussions on the site :)
Annabel

Comment by Tony Eyles on June 7, 2008 at 6:25am

Hey Cymen, welcome to SWOM. Social networking is traditional word of mouth on steroids. The same principles apply though - people being people. Some are disingenuous, some are extroverted, but i find most are reasonable. The trick is being authentic, active and additional - always be adding something. Good luck with rankers!

Comment by Cymen Crick on May 28, 2008 at 4:03am

Hi Tony and Marshall,
Myself and my business partner have recently started up a word of mouth travel website called www.rankers.co.nz.

Having run a sea kayaking business for 12 years or so years, I have a reasonable understanding of tourism and traditional word of mouth. However, shock horror this is the first social networking site I have joined. Yes a Social Network Virgin. This all feels a bit wierd.

I am certainly learning alot with this new venture and finding the power of WOM within new technologies to be a real eye opener. Both fascinating and daunting at the same time. Also providing amazing opportunities (even if I aren't 100% sure what they are right now).

Comment by Tony Eyles on May 18, 2008 at 7:09pm

Hi Marshall - Awesome to have anothe member! sorry I didn't see your comment here for a week!

SWOM is a specialised community of interest rather than a general social networking platform (like FB). SWOMIES tend to be people in sales and marketing or web strategy intrigued with the increasing power of word of mouth - fuelled by web 2.0.

The way to get value from it for your enterprise is in advice, tips etc rather than as a network for leads. Its too niche and not why people are here.

Comment by Marshall Couper on May 10, 2008 at 12:38am

Hi Tony, good to see another Kiwi on this social networking site. I don't know much about SWOM. I'm trying to work out how it differentiates itself from Facebook? Call me on 09 4767149 during the week as I'd be keen to speak with you about this site. Cheers, Marshall