Moms as WOM Pioneers!

June Cleaver and Harriet Nelson – you know, those “typical” stay-at-home moms that (according to their husbands) sat around and gossiped over tea all day? Did you ever, in your wildest dreams consider them marketing pioneers?

Check out my post “Mama Was A WOM Pioneer!” over at The Brand Chef. I’d love to get your input as WOM professionals!

Keep Cooking!
Andrew

Tags: blogs, data, research, unique, wom

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Permalink Reply by Bill Pogue on April 27, 2008 at 4:15pm: I know for a fact that you do not want to give a well connected mom a bad coffee. Seems like negative news moves at warp speed in that group. Took me a year to get past a new persons mistake.; ▶ Reply to This

Permalink Reply by Andrew B. Clark on April 28, 2008 at 7:26am: Exactly - with a seemingly constant stream of communication, the news (good or bad) tends to get through the ranks pretty fast. With that, if you give them a brand to talk about, you'd better make sure that the talk is positive.

Andrew; ▶ Reply to This