The Society for Word of Mouth helps people build word of mouth into the DNA of their organizations using social media.
Getting started on SWOM
1. Introduce yourself in the Lobby
2. Join or start a discussion in the Forum
3. Join one or several specialty groups
4. Sign up for a webinar
5. Write a blog post
SWOM webinar series
* How to be a Company Chief Evangelist
* Taming the Search-and-Switch Customer
* How to be an Effective Online Spokesperson
* Understanding How Buzz Spreads
* How to Measure Customer Recommendability Using NPS
* How to be a Twitter Ninja
* It Begins with a Purpose
* How to be a Great Entrepreneur
* Measuring Social Media
Groups
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Social Marketing
110 members
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Brand Enthusiasm Experts
64 members
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small business and new...
57 members
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SWOMies in Austin
53 members
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SWOMies of OC - Online...
43 members
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SWOM Chicago
41 members
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Small Town SWOM
36 members
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SWOMies in DC
30 members
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SWOM Canada
25 members
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Art4Life
25 members
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Southern SWOMies
24 members
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SWOM Twitter Users
24 members
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YouTube SWOMies
23 members
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SWOMies in the Restaur...
22 members
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Tourism SWOMies
22 members
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Edu Swomi
21 members
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New England SWOMies
20 members
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SWOM New York
18 members
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SWOMies in Hispanic Ma...
16 members
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SWOM Real Estate
16 members
Church of the Customer blog
Money vs. gold
The hubbub surrounding Moonfruit giving away 10 Macs over 10 days on Twitter is a good lesson for marketers on money vs. gold. Give away money and people will question your motives or simply yawn with boredom. Give away gold -- like a pallet of Macbook Pros, or tickets to the Michael Jackson memorial service -- and they'll line up...WOM won't wait 'til Monday
Buzz isn't scheduled, especially bad buzz. Thanks to Twitter, it can snowball into an avalanche of angry buzz after hours or during a weekend, just in time for the Monday morning news, as Amazon and Motrin recently learned. (Recent bad buzz for Domino's began on a Monday evening.) The bigger the company, the more likely the inevitable unhappy Tweet that...Hype vs. excitement
Hype is: Excitement is: An impossible promise A realistic promise Sales-driven Value-driven Exclamation points Passion Obnoxious Contagious Cause for mistrust Cause for belief Overuse of adverbs Adverb-free Narcissistic Optimistic Segway Bike Friday Contrived Authentic Unsustainable Fuel for the future How would you describe hype vs. excitement?Blog Posts
When people talk about *blank*
Posted by Ben McConnell on July 1, 2009 at 11:30am
Social media case study/ growing conference attendance
Read this case study of leveraging social media as a conference benefit/ value.
ps. This case study highlights the Ning social networking platform. The conference in this study was the Southern California Business Growth Conference put on by LAVA and the Harvard Business… Continue
Posted by Kim Proctor on June 23, 2009 at 10:50pm
Viral culture: It's about nanostories
The short answer is, naturally, a good story. The even better answer is: nanostories -- small, yet telling details that become a story when the big picture-story is too big to grasp.
Q: Does our fixation with nanostories make us less able to focus on the mega-stories, the long-term problems such as global warming or the eco… Continue
Posted by Ben McConnell on June 15, 2009 at 7:03pm — 2 Comments
An emerging metric: The GoodGuide score
GoodGuide is growing quickly in scope and influence, and its work may usher in a new metric: social value. You could say social value is how well a company practices good corporate stewardship, something that early adopters and buzz-spreaders often concern themselves with.
For GoodGuide, responsible… Continue
Posted by Ben McConnell on June 15, 2009 at 3:26pm
Why do Hispanics trust word of mouth less than whites when it comes to restaurants?
When it comes to restaurant decisions, whites tend to be influenced by word of mouth more so than other groups, especially hispanics. Th… Continue
Posted by Ben McConnell on June 10, 2009 at 4:00pm
Of 12 industries, 4 generate more negative buzz than positive
- More people tend to share positive experiences than negative ones for brands in 8 of the 12 industries covered. The four bad buzz-driven ones? Credit card providers, health insurance plans, Internet service providers, and TV service providers. Makes sense.
- PC makers and airlines te
Posted by Ben McConnell on June 10, 2009 at 12:00pm — 1 Comment
B2B Social Media Marketing Benefits in the Eye of the Beholder
I read with interest this guest post on the Small Business Blog by Jean Van Rensselar, owner of Chicago-based Smart PR Communications. She cites the… Continue Posted by Mark Harbeke on June 8, 2009 at 3:23pm — 5 Comments
Credit tight? How about a loan with 2,689% interest?
This seems like something from a Saturday Night Live digital short than an actual business but yes, the interest rate for borrowing from this company is really 2,689%. That's likely to build word-of-mouth-worthy for all of the wrong reasons.
… Continue
Posted by Ben McConnell on June 8, 2009 at 3:17pm
To Create Community by Building The Buzz with A Bite Size Chunk for 11musikk. How do we do it?
For the next years festival we have started the planning process with regards to which artists we want to appear on stage.
To Build The Buzz and to create a Bite Size Chunk we wonder what to do. We have many artists who want to be on stage during our festival, and an idea has struck me to letting the subscribers to our newsletter vote for their favouri… Continue
Posted by Roy Dahl on June 8, 2009 at 1:25pm — 4 Comments
97% of Twitter members think brands should engage with customers on Twitter!
There have been a lot of studies of Twitter users lately. Have you seen this study by PMN that says only 22% of Gen Y consumers are using Twitter. Or this Harvard Business Review study of 300,000 users reveals that the 10% of Twitte
… ContinuePosted by Warren Sukernek on June 4, 2009 at 9:53pm — 3 Comments
Latest Activity
Forum
Share of Conversation 1 Reply
Over on Media Philosopher, Marcel Lebrun has created a new social media metric called, Share of Conversation that seeks to go beyond Share of Voice by measuring the degree to which a brand is assoc...
Tagged: conversation, of, share, measurement
Started by Warren Sukernek in Case studies, metrics, and other WOM evidence. Last reply by Andre Jun 8.
Excellence - The most dishonored word in business today 6 Replies
Think about it. How many businesses love to tout their "committment to excellence" or "excellence in everything we do" and so on and so and on ad nauseum. As one carefully observes the performance ...
Started by Geoff Hampton in Books. Last reply by Andre Jun 8.
Does posting links on Twitter make you an expert? 9 Replies
I don't think so and I think the tendency to do this is devaluing the true experts and the medium. Here are my thoughts in full - http://parkandco.com/blog/?p=821 Am I right? Am I wrong? Trying to...
Started by Ryan La Rosa in Help fellow SWOMies. Last reply by Phil Tanny Jun 16.
My Swomi Board
A few months back, we asked for your help in shaping SWOM’s education mission. Two common refrains we heard: * More “WOM 201” programs * The opportunity to learn from peers in an intimate format ...
Started by Jackie Huba in Other Jan 12.
WOM isn't [just] hiring an actor to promote your brand
There's a healthy, constructive word of mouth marketing debate going on over at http://blog.brandexperiencelab.org/experience_mani think this is one of the biggest challenges we face as a word of m...
Tagged: education, debate, marketing, guerrilla
Started by Jeff Stephens in Books Jan 2.
Help SWOM develop its education curriculum 19 Replies
Help SWOM develop its word of mouth education curriculum by answering one or both of the following questions: 1. What specific or general topics related to word of mouth would you like to see taug...
Started by Ben McConnell in About SWOM. Last reply by Miles J. Shapiro Apr 28.
Affordable word of mouth ideas 33 Replies
What are affordable ideas for building word of mouth, whether in good or bad economic times? Here's a list of 5 ideas. Add your own, too. 1. Personalize the bills of lading or receipts sent to cus...
Started by Ben McConnell in Help fellow SWOMies. Last reply by Laney Liner Apr 2.
Is Advertising Dead? 10 Replies
Wall Street Journal reported yesterday that Pepsico will give a million dollars to anyone who can create a Doritos ad for the Super Bowl. Also yesterday Adweek reported that Ad Spend Falls 1,6% du...
Tagged: Decline, Recession, MadMen, UserGeneratedContent, Doritos
Started by Ulla Jones in Case studies, metrics, and other WOM evidence. Last reply by Melissa Nery Dec. 29, 2008.
Word of Mouth via Company Employees 6 Replies
I just read this article in Ad Age, and until today, only really thought of WOM in the realm of customers talking to customers, friends to friends, etc. I hadn't considered the importance of EMPLOY...
Started by Jacqueline Amyot in Case studies, metrics, and other WOM evidence. Last reply by Frans van Zon Dec. 22, 2008.
To aplologize or not to apologize? 16 Replies
Simple question, isn't it and it would seem that there is only one obvious answer, Yes! However that isn't always the case. First you'd need to know and acknowledge that a screw up has happened. ...
Tagged: mistake, acknowledging, service, customer, Apology
Started by Ulla Jones in Case studies, metrics, and other WOM evidence. Last reply by Gary Pyke Mar 4.
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